Ever think how sweet it would be to be able to paint on your ride? For 5 days, Volvo took that idea and brought in artists from all over the world to paint on their car (Volvo S60). At Glattbrugg in Zurich main station from February 9th to 13th, ten artists gave their piece of mind as they sprayed and styled the same canvas over and over again. Creating ten distinctive and ephemeral works of art, documented by photographer Michel Comte. The performance was said to be thrilling with energy and dynamism, and spectators and the artist created a dialogue (non-spoken), but experienced through this installation and the public space. Artist Wes 21 had the honour of finishing the S60 with the final coat of his creation which will be on display at the Geneva International Motor Show on March 13th 2011. Here are the footage of the event, along with further videos on Volvo’s website.
Collaboration between artists and big brands is becoming increasingly popular especially in the world of watches. G-shock for example have partner with host of musicians and artists and Vestal even got Shepard Fairey to create a watch for them. To check out either of these brands head over to the store now.
