One of the great things that makes a brand special is its dedication to the athletes that the brand sponsors. At Nooka, they have a small team of BMX riders that the brand clearly cares about, as they gave a detailed and personal biography of each of their riders. They consist of Mike Spinner—the rider who pulled off the 1080, 720 tailwhip, and the quad whip; Steve McCann— the Australian rider being the first to qualify for the final rounds in the park, vert, and dirt disciplines at one stop in Dew Tour’s history; Edwin De La Rosa—Also known as the “brakeless rider” who had ditched his brakes once he developed enough skills to ride through the urban terrain of NYC; last but not least Morgan Wade, being one of the most influential riders in the sport, with the perfect balance of the “core” and corporate image in BMX and an ESPN’s favorite. Nooka went the extra mile and made customized collaboration watches with each of their riders, and they are definitely of elegance.
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